Matchup of the matchups, round 2

Posted on February 5, 2007 by Melissa Worden

Funny. MSNBC.com and USATODAY.com go head-to-head again with Super Bowl graphics. This time it’s rating the ads.

>> In this corner, MSNBC.com uses brackets to help readers narrow down their choices to a No. 1 commercial of the game. Nice interactivity. Hit select, and you can see how everyone else ranked the same commercials. Then, they wrote a story about it. Love this.

>> In the other corner, USATODAY.com uses their video player and adds a poll to each commercial. Select the number of stars you rate the ad, and you see how your ranking compares to other readers’ votes. They, too, wrote a story — but based on a focus group’s opinions, not the interactive’s rankings.

All in all, a tie, I’d say. Although, I wonder if they’ll make the reverse-publishing leap and report these findings on TV and in print, respectively.

Comments

2 Responses to “Matchup of the matchups, round 2”

Patrick B on February 6th, 2007 9:02 am

I know this is off-topic, but please think about removing those annoying Snap Preview popups from your blog!
Melissa Worden on February 6th, 2007 7:20 pm

OK … was just experimenting last night. And if my biggest fan doesn’t like ‘em. They’re outta here. ;)

Also took off the touchscreen video. The song is nice, but I got tired of hearing it. A shame Brightcove doesn’t give an option to start on “pause” rather than “play.”

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