A peek behind the scenes

Posted on March 24, 2007 by Melissa Worden

Check out The Wall Street Journal’s video recording/editing setup.

They give a lot of love to Apple computers:

“What we have in here is an editing suite. In this case we have both an avid editing facility, also a Macintosh Suite with Final Cut Pro on it. Again, you see the Macintosh computers. We’ve really adopted that as a standard in our editing, so we can have a number of people working with desktop editing, and we’ve found it to be very effective, particularly in the broadband area.”

And here’s an interesting quote from Bill Grueskin, WSJ.com managing editor on the use of video:

“And now here’s our next big challenge, which is doing more video. And, you know, as I said, and as I tell people, not every story in the Journal needs or deserves a video; in fact, really, not that many of them do. We’re only looking for a few good videos every day. We aren’t looking to have a video link list, 30, 50, 80 stories a day because a.) We don’t have the bandwidth; but b.) I don’t think our readers have that much time. We want to make every video experience as special as we can make it.”

(Link via Brendan Watson)