KISS (keep it short, stupid)

Posted on March 13, 2007 by Melissa Worden

Michael Eisner’s jumping into online video, reports the LA Times:

“The former Walt Disney Co. chief executive said his Tornante Co. will shoot 80 episodes of a new series called ‘Prom Queen,’ each lasting just 90 seconds. The series will start showing online April 2 at Vuguru.com, YouTube and Veoh.com, a video sharing service in which Eisner is an investor.”

Angela Grant, who thinks shorter is better, pointed out the other day that:

“People are willing to spend more time and energy when they’re being entertained than when they’re being informed. I don’t think that at this time someone would watch a 90 minute journalistic video online.”

I agree with Angela. But I’m intrigued that the entertainment industry is experimenting with shorter clips. Will viewers prefer it, or will they end up frustrated by the short?

Comments

2 Responses to “KISS (keep it short, stupid)”

Patrick B on March 14th, 2007 8:42 am

Have you heard of that site called YouTube? I hear they have a lot of brief videos that many people enjoy watching.

All sarcasm aside, I think short is definitely the way to go on the Web (for now). It’s just too easy to peel off to another link if it doesn’t get to the point quickly, and finish just as fast.
Melissa Worden on March 14th, 2007 12:38 pm

Hmm … YouTube you call it? I’ll have to Google that and see what it’s all about. ;)

Leave a Reply