USATODAY.com redesign reaps big rewards

Posted on April 19, 2007 by Melissa Worden

Many complained (um, yeah, including me), but readers apparently aren’t bothered, according to E&P:

“Traffic on USAToday.com is up 21% since the site was relaunched in March — and the number of registered users has more than tripled, USA Today said Thursday.

“USA Today said the number of registrations jumped 380% over February, and that readers are spending more time per visit. Nearly 40,000 user comments were posted in March, the paper said. Gaining the most traffic were the Sports, Money, Travel and Tech sections of the site, USA Today said.”