Good reads for 07.09.07

Posted on July 9, 2007 by Melissa Worden

>> Howard Owens’ list of eight historical mistakes the newspaper industry made. “The race isn’t over yet,” he says. “But there are mistakes newspapers have made that I think will have lasting consequences.”

>> Paul Bradshaw wants some help with a paper he’s presenting on Wiki Journalism at http://wikijournalism.pbwiki.com/ (the password to contribute is ‘wikiwiki’), or go straight to http://wikijournalism.pbwiki.com/?full_access=pjxmsse6ur&l=S.

>> Chris Carroll’s notes from NPPA 2007 Summit also has excerpts from David Leeson and Rich Beckman’s speeches. Carroll says: “Do you want to be employed as a photojournalist? You must learn to produce and edit audio and video. This simple fact could not be more absolute. Representatives from the titans of the industry testified one-by-one that their organizations will never hire another photographer who does not possess these skills.”

>> Nielsen/NetRatings will replace page view metrics with amount of time spent on a site, reports Computeworld (be sure to check out Danny Sanchez’s analysis of this).

>> Is Digg/Fark traffic worth it? asks LostRemote (which we may not have to worry about anymore if PV’s are out). “I love that the viral attention drives up unique user and pageview counts - but its a little bit like a quick high,” Don Day says. “The folks surfing in from Digg aren’t likely interested in local advertisers - and actually drag down our pageview to unique user count - since they are usually only good for one or two pageviews per month.”

>> Angela Grant has some recommendations for video storytelling books that range from the beginner level to advanced.