Good reads for 09.27.2007

Posted on September 27, 2007 by Melissa Worden

>> Think Web 2.0 is/was innovative?

No? (I don’t either.) But according to Alan Mutter, you haven’t seen anything yet. Media 3.0 is coming:

“The paradigm shift will be enabled by significant future technology developments in such areas as artificial-intelligence software, database systems, media-compression algorithms, network architecture, mobile platforms and nanotechnologies capable of delivering vast computing power to more diverse and tiny platforms than we can imagine today.”

>> Newspapers need to keep an eye on how other industries are communicating. More and more companies are using multimedia to advertise their products. Geico’s Caveman’s Crib Web site (and TV show) is a perfect example. So is what Chrysler’s planning with Jeep 2.0 — “an effort to engage fans via social networks like YouTube, Flickr, Facebook and its own Jeep Experience section on its consumer Web site.”

>> The Atlanta Journal-Constitution is shaking their org chart up. Big time.

And they’re not alone. San Jose Mercury News Executive Editor Carole Leigh Hutton says : “Everyone here knows that the position they hold today may not be the position they hold in six months. I make no commitment that there will be a business editor or a sports editor or a city editor, because that may not be what we need.”

>> Poynter’s looking for your votes on the Seven Wonders of the Journalism World. The mission: “… to remind all of us of the historical forces that help us do our best work today; and to articulate a set of enduring values that will help protect and advance journalism in unsettled times.” Nomination “wonders” here.

>> Here a widget, there a widget, everywhere a widget-widget. Facebook’s decision to open its platform to developers has caused a flurry of excitement over these mini-apps.

From Washingtonpost.com: “Web reality has kicked in, and it’s hard to get people to your site,” says Executive Editor Jim Brady. “You have to throw a lot of fish hooks out there to attract new readers.”

But do so strategically, my friends: “You can’t just build a widget, put it somewhere and they come,” said Maurice Boissiere, vice president of client services of the widget development and management firm, Clearspring Technologies. “The initial burst comes from seeding a widget inline with content. Users are going to NBC.com for content around ‘The Office’–they’re not going to go to Facebook first to get that content.”

>> Blogging can help your current and future career. That’s what Ryan Sholin believes, especially now that he’s left the Santa Cruz Sentinel to work at Gatehouse Media in Fairport, New York.

He says: “Blogging about what you’re passionate about gets you work that you’re passionate about. Mr. Lebowski asked me to repeat that. Blogging about what you’re passionate about gets you work that you’re passionate about.”

Makes perfect sense to me.