‘Like Facebook — with wrinkles’

Posted on September 16, 2007 by Melissa Worden

Sites such as Eons, Rezoom, Multiply, Maya’s Mom, Boomj, and Boomertown are targeting older Internet users who are “less likely than youngsters to flit from one trendy site to the next,” reports the New York Times.

So while all we hear about at newspapers is how to get that coveted 18-34 reader who is THE future reader, perhaps we’re missing an opportunity by not addressing needs of older readers:

But there are 78 million boomers — roughly three times the number of teenagers — and most of them are Internet users who learned computer skills in the workplace. Indeed, the number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34, according to Nielsen/NetRatings, a market research firm.