The brand called Obama
Posted on March 31, 2008
"Politics, after all, is about marketing — about projecting and selling an image, stoking aspirations, moving people to identify, evangelize, and consume. The promotion of the brand called Obama is a case study of where the American marketplace — and, potentially, the global one — is moving. His openness to the way consumers today communicate with one another, his recognition of their desire for authentic “products,” and his understanding of the need for a new global image — all are valuable signals for marketers everywhere.”
AT&T to debut mobile TV in May
Posted on March 31, 2008
AT&T to debut mobile TV in May
"AT&T plans to deliver full-length programming from networks including CBS Mobile, Fox Mobile, Comedy Central, ESPN Mobile TV, and MTV. The service will debut on two new handsets, the LG Vu and the Samsung Access. It will also add a pair of exclusive channels yet to be named.”
Social Applications: monetizing the intersection of Advertising and Technology
Posted on March 31, 2008
Social Applications: monetizing the intersection of Advertising and Technology
"At first, Social Applications might not seem as appealing as widgets to an advertiser, as the interaction is consumer-with-consumer instead of consumer-with-brand. But the longer view reveals a huge opportunity for brands. Enabling genuine social interaction can be as rewarding to a brand as entering into individual dialogues with customers. The challenge of scale is easily overcome, and the social context casts a warm glow over the underwriting advertiser.”
Bad to worse for newspapers
Posted on March 31, 2008
"Ken Doctor, a newspaper analyst with Outsell, Inc., summarized the situation. “Given the high rates they charged in print, and that over 90% of their revenue is still in print, even if they could get the growth rate back up to 25% or 30%, they still won’t be able to make up for these losses,” he said–thus, the outlook is grim. “These companies are going to get much smaller, with fewer employees, producing less content, both online and in print. The real question is: can they even stabilize at any point in the near future?”
To stem the tide of losses, Doctor said newspapers need to invest heavily in boosting the kinds of news content that are proving most popular on the Web, including business, health, and travel–especially with online video if possible. “That’s where you’ll get the most bang for your buck,” according to Doctor, who said CPMs for online video business news are now around $50 dollars.”
Why ‘08 isn’t mobile’s year — again
Posted on March 31, 2008
Why ‘08 isn’t mobile’s year — again
" … five reasons why — and five fixes that could make 2009 the year the channel becomes really, truly, we’re-not-joking meaningful."
More than 100 staffers take Newsweek buyout
Posted on March 31, 2008
More than 100 staffers take Newsweek buyout
"The departure of so many senior staffers at once—all of them are expected to be gone by the end of this year—will mean the loss of much of the magazine’s institutional memory, as well as many of its most talented writers and editors. All of the chief researchers are also leaving, including Nancy Stadtman, Ray Sawhill and Ray Anello, and their positions may be eliminated.”
Yahoo launches ‘Shine’ for women
Posted on March 31, 2008
Yahoo launches ‘Shine’ for women
"With Shine, Yahoo plans to expand its offerings in parenting, sex and love, healthy living, food, career and money, entertainment, fashion, beauty, home life, and astrology."
Why do you Tube?
Posted on March 30, 2008
A project for a Digital Ethnography class during the spring 2007 semester Kansas State University asked “Why do you Tube?” Here’s a text roundup of their findings:
Out of 370 people,
>> 1% say they hate it.
>> 5% say they escape reality.
“You’re escaping to other people’s realities so you aren’t completely losing yourself in fiction.”
>> 12% say they’re addicted
>> 16% say they want to be famous.
>> 17% sat it’s authentic.
>> 19% say they’re bored.
>> 25% say to be creative.
>> 33% say to express themselves.
>> 41% like watching
“It’s slightly voyeuristic. It allows you to watch other people without staring at them or making them uncomfortable.”
>> 43% say it’s fun
>> 61% say to connect … to old friends, to help a neighbor, to share ups and downs, to encourage each other.
Watching this video reinforces how personal YouTube is — the reason cited most that people do it, is to connect. How do they connect? They talk to the camera. It’s a talking head. They’re having a conversation with the person, whoever it is, on the other side of that monitor.
Interesting, isn’t it, that a lot of newspaper video takes pride in not having a talking head?
NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years
Posted on March 28, 2008
NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years
"There are signs that online revenue is beginning to slow as well. Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it jumped 31.4% to $2 billion."
NAA: Newspapers see biggest ad revenue plunge in more than 50 years
Posted on March 28, 2008
NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years
Oh dear.
"There are signs that online revenue is beginning to slow as well. Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it jumped 31.4% to $2 billion."
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