Saks adds streaming video to online catalog

Posted on March 25, 2008 by Melissa Worden

"We’ve been thinking about how to take catalogs to the next level," said Denise Incandela, president of Saks Direct. "People have been seeing a deterioration in direct mail catalogs, and so we put a lot of thought to how we can combine our catalogs with the Internet, and make it much more like interactive TV.”"