Savvy shoppers up the retail ante

Posted on March 25, 2008 by Melissa Worden

So this is good for retail marketing, obviously, but something to keep in mind for newspapers, too. Readers are using the Web not just for news updates but as a resource, too. Best to get that local info up to date.

"The study of the online shopping behavior of some 1,000 consumers found that they spend a substantial proportion of their total shopping time scouring the Web for product information, buying guides, opinions and reviews of the products they wish to buy."