Social Applications: monetizing the intersection of Advertising and Technology

Posted on March 31, 2008 by Melissa Worden

"At first, Social Applications might not seem as appealing as widgets to an advertiser, as the interaction is consumer-with-consumer instead of consumer-with-brand. But the longer view reveals a huge opportunity for brands. Enabling genuine social interaction can be as rewarding to a brand as entering into individual dialogues with customers. The challenge of scale is easily overcome, and the social context casts a warm glow over the underwriting advertiser.”