Virtual world users to marketers: It’s the activities, stupid
Posted on April 4, 2008
Virtual world users to marketers: It’s the activities, stupid
"… on average, almost 40% of virtual world participants said that their primary reason for going in-world was to play games. In contrast, less than a quarter said that their main goal was to satisfy curiosity or to socialize with others."
Why business bloggers Are Twittering
Posted on April 3, 2008
Why Business Bloggers Are Twittering
"… the short updates from friends, colleagues, acquaintances, or people you’d like to get to know, you start to notice patterns. You start picking up small clues about their personalities, about their priorities, and about events in their lives."
New York Times: Facebook Strategy
Posted on April 2, 2008
New York Times: Facebook Strategy
"We’ve seen a positive effect on traffic. Referrals from Facebook to NYTimes.com have increased since the launch of our NYTimes.com profile page last fall, as has the number of Times articles being shared among Facebook users."
DNA2008: Newspaper video will die in 2008
Posted on April 2, 2008
NewspaperVideo: DNA2008: Newspaper Video Will Die in 2008
Says Fadely: "… publishers need to think about the back end before handing gear to staffers — content management systems that can embed video with stories, servers that work, players that don’t piss off viewers, and tagging that Google can find. It sounds easy but very few papers are doing even these basics.
Deep cuts at CBS-owned stations
Posted on April 1, 2008
Deep cuts at CBS-owned stations
"While local TV is a very profitable business and certainly not threatened like the newspaper industry, declining audiences and a softening economy will bring tough times in the months and years ahead."
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