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Virtual world users to marketers: It’s the activities, stupid

Posted on April 4, 2008 by Melissa Worden

Virtual world users to marketers: It’s the activities, stupid

"… on average, almost 40% of virtual world participants said that their primary reason for going in-world was to play games. In contrast, less than a quarter said that their main goal was to satisfy curiosity or to socialize with others."

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