NAA: Newspapers see biggest ad revenue plunge in more than 50 years

Posted on March 28, 2008

NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years

Oh dear.

"There are signs that online revenue is beginning to slow as well. Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it jumped 31.4% to $2 billion."

Saks adds streaming video to online catalog

Posted on March 25, 2008

Saks adds streaming video to online catalog

"We’ve been thinking about how to take catalogs to the next level," said Denise Incandela, president of Saks Direct. "People have been seeing a deterioration in direct mail catalogs, and so we put a lot of thought to how we can combine our catalogs with the Internet, and make it much more like interactive TV.”"

Savvy shoppers up the retail ante

Posted on March 25, 2008

Savvy shoppers up the retail ante

So this is good for retail marketing, obviously, but something to keep in mind for newspapers, too. Readers are using the Web not just for news updates but as a resource, too. Best to get that local info up to date.

"The study of the online shopping behavior of some 1,000 consumers found that they spend a substantial proportion of their total shopping time scouring the Web for product information, buying guides, opinions and reviews of the products they wish to buy."