NAA: Newspapers see biggest ad revenue plunge in more than 50 years
Posted on March 28, 2008
NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years
Oh dear.
"There are signs that online revenue is beginning to slow as well. Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it jumped 31.4% to $2 billion."
NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years
Posted on March 28, 2008
NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years
"There are signs that online revenue is beginning to slow as well. Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it jumped 31.4% to $2 billion."
YouTube to Offer Users ‘Insight’
Posted on March 28, 2008
YouTube to Offer Users ‘Insight’
Google has introduced a new, free tool to YouTube that will provide those who post video clips on the mega-popular site–whether they are semiprofessionals or media conglomerates–with deeper insights into when, where and how often their video clips are v
The top 5 ways smart people use Twitter
Posted on March 28, 2008
Do you Twitter?
Says Sharon Sarmiento: “Like cell phones, email, and blackberries, Twitter is a tool that can either add value to your working life or become the perfect interruption machine, depending on how well you use it.”
Here are her top 5 smart uses of Twitter:
1. Marketing and Communication.
2. Microblogging.
3. Business Networking.
4. Breaking news & getting scoops.
5. Streamlining your electronic inboxes.
And here’s a video explainer of “Twitter in plain English”:
OK, I’ll give it a try.
The Top 5 Ways Smart People Use Twitter | 901am
Posted on March 28, 2008
The Top 5 Ways Smart People Use Twitter | 901am
10 commandments of journalism
Posted on March 28, 2008
Charles Donelan summarized his experience at the Nieman Conference on Narrative Journalism in Boston March 14-16. It’s a good read.
He particularly liked listening to Marcus Mabry, the international business editor of the New York Times, who shared his 10 commandments of journalism:
1. Come alone to your keyboard
2. Follow where your reporting leads
3. Don’t become a tool of someone else’s score settling
4. Know when you are writing for
5. Be prepared to be unknown
6. Write everyday
7. Don’t only write
8. Don’t lose yourself
9. Luxuriate in language, but not too much
10. All good writing is narrative writing
The Santa Barbara Independent Ted Baxter, R.I.P.
Posted on March 28, 2008
The Santa Barbara Independent Ted Baxter, R.I.P.
How are you dealing with change?
Posted on March 28, 2008
The Merc Has It (Mostly) Right. So Of Course Reporters Are Pissed
An interesting take on the memo posted by San Jose Mercury News Executive Editor Dave Butler and the responses to that post:
"We live in an ever-changing world. While I recognize the the management at most newspapers (everywhere really) leaves something to be desired, that doesn’t give reporters the right to reject change because they don’t like it. It’s not the marketing department that changed the world. It’s not the bean counters.
It’s the Internet. The sooner you come to grips with this, the better — and easier — your job will be.”
The Merc Has It (Mostly) Right. So Of Course Reporters Are Pissed
Posted on March 28, 2008
The Merc Has It (Mostly) Right. So Of Course Reporters Are Pissed
"We live in an ever-changing world. While I recognize the the management at most newspapers (everywhere really) leaves something to be desired, that doesn’t give reporters the right to reject change because they don’t like it. It’s not the marketing
Google search within search box hurts affiliates, says IDC
Posted on March 27, 2008
Google search within search box hurts affiliates, says IDC
"… with Google’s new destination search tool, as Feldman calls it, searchers may conduct follow-up searches without leaving Google.com, and that means any ad revenue generated by this second search goes to Google. "
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