Finding political news online, the young pass it on
Posted on March 27, 2008
Finding political news online, the young pass it on
"According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well — sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and
Inside The GPhone: What to expect from Google’s Android Alliance
Posted on March 27, 2008
Inside The GPhone: What to expect from Google’s Android Alliance
"While the GPhone won’t be revolutionary — the very existence of the Alliance implies it’ll use currently available technologies — it will connect the pieces in pleasantly new ways. Expect the GPhone to be a handset in Web 2.0 clothing, with a friendlie
MySpace and friends need to make money. And fast.
Posted on March 27, 2008
MySpace and friends need to make money. And fast.
"Social networking was supposed to be the Net’s next rocket to riches. But many social sites are having trouble capitalizing on their audiences, and it’s looking like the convivial atmosphere that promised to boost the value of commercial messages may act
Maybe it is time to panic
Posted on March 27, 2008
From AJR:
"No wonder journalists, who aren’t necessarily all that normal to begin with, react in unorthodox, often contradictory ways, endorsing change but clinging to old ways, cynical on the outside but altruistic at heart.
This duality, and the perseverance it breeds, may well save them in the end. The tough part is that, for now, they’re acting a lot like a nervous puppy about to be loaded into the family van.
Are we going to the park to play, or to the vet to get those shots?
What’s more important: Reach or relationships?
Posted on March 27, 2008
What’s more important: Reach or relationships?
“Impressions are about reach. You’re buying reach on broadcast. Broadband gives us the chance to build relationships rather than reach. Relationships, as we all just agreed, are built through time-spent together. "
Mobile ad spending projected to top $19B by 2012
Posted on March 27, 2008
Mobile ad spending projected to top $19B by 2012
"A breakthrough mobile app would also have to include some type of social element–since cell phones are, at the core, communication devices. "Then you get that killer consumer experience where people are going to dive in," du Pre Gauntt said."
Google’s search-within-search feature alarms some
Posted on March 25, 2008
Google’s search-within-search feature alarms some
Is your Web site keeping an eye on this? It could take away a lot of your page views:
"The problem, for some in the industry, is that when someone enters a term into that secondary search box, Google will display ads for competing sites, thereby profiting from ads it sells against the brand. The feature also keeps users searching on Google pages and not pages of the destination Web site.
Analysts generally praise the feature as helping users save steps, but for Web publishers and retailers, there are trade-offs. While the service could help increase traffic, some users could be siphoned away as Google uses the prominence of the brands to sell ads, typically to competing companies.
Saks adds streaming video to online catalog
Posted on March 25, 2008
Saks adds streaming video to online catalog
"We’ve been thinking about how to take catalogs to the next level," said Denise Incandela, president of Saks Direct. "People have been seeing a deterioration in direct mail catalogs, and so we put a lot of thought to how we can combine our catalogs with the Internet, and make it much more like interactive TV.”"
Savvy shoppers up the retail ante
Posted on March 25, 2008
Savvy shoppers up the retail ante
So this is good for retail marketing, obviously, but something to keep in mind for newspapers, too. Readers are using the Web not just for news updates but as a resource, too. Best to get that local info up to date.
"The study of the online shopping behavior of some 1,000 consumers found that they spend a substantial proportion of their total shopping time scouring the Web for product information, buying guides, opinions and reviews of the products they wish to buy."
Google’s play for broadcast ‘White Space’
Posted on March 25, 2008
Google’s play for broadcast ‘White Space’
Says MediaPost: "The move is consistent with Google’s mission statement to help manage "the world’s information," and to utilize super technology to do it, and reinforces Google’s commitment to move beyond its core competency of online search into a broad and ubiquitous communications infrastructure.”
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