Tribune Co faces default threat in ‘09
Posted on April 4, 2008 by Melissa Worden
Tribune Co faces default threat in ‘09 | Reuters
"Tribune is a big microcosm of issues across the industry, and Sam Zell made an unfortunate bet, if you will, jumping into a business he knew nothing about," said veteran newspaper analyst Miles Groves."
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Virtual world users to marketers: It’s the activities, stupid
Posted on April 4, 2008 by Melissa Worden
Virtual world users to marketers: It’s the activities, stupid
"… on average, almost 40% of virtual world participants said that their primary reason for going in-world was to play games. In contrast, less than a quarter said that their main goal was to satisfy curiosity or to socialize with others."
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Why business bloggers Are Twittering
Posted on April 3, 2008 by Melissa Worden
Why Business Bloggers Are Twittering
"… the short updates from friends, colleagues, acquaintances, or people you’d like to get to know, you start to notice patterns. You start picking up small clues about their personalities, about their priorities, and about events in their lives."
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New York Times: Facebook Strategy
Posted on April 2, 2008 by Melissa Worden
New York Times: Facebook Strategy
"We’ve seen a positive effect on traffic. Referrals from Facebook to NYTimes.com have increased since the launch of our NYTimes.com profile page last fall, as has the number of Times articles being shared among Facebook users."
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DNA2008: Newspaper video will die in 2008
Posted on April 2, 2008 by Melissa Worden
NewspaperVideo: DNA2008: Newspaper Video Will Die in 2008
Says Fadely: "… publishers need to think about the back end before handing gear to staffers — content management systems that can embed video with stories, servers that work, players that don’t piss off viewers, and tagging that Google can find. It sounds easy but very few papers are doing even these basics.
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Deep cuts at CBS-owned stations
Posted on April 1, 2008 by Melissa Worden
Deep cuts at CBS-owned stations
"While local TV is a very profitable business and certainly not threatened like the newspaper industry, declining audiences and a softening economy will bring tough times in the months and years ahead."
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The brand called Obama
Posted on March 31, 2008 by Melissa Worden
"Politics, after all, is about marketing — about projecting and selling an image, stoking aspirations, moving people to identify, evangelize, and consume. The promotion of the brand called Obama is a case study of where the American marketplace — and, potentially, the global one — is moving. His openness to the way consumers today communicate with one another, his recognition of their desire for authentic “products,” and his understanding of the need for a new global image — all are valuable signals for marketers everywhere.”
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AT&T to debut mobile TV in May
Posted on March 31, 2008 by Melissa Worden
AT&T to debut mobile TV in May
"AT&T plans to deliver full-length programming from networks including CBS Mobile, Fox Mobile, Comedy Central, ESPN Mobile TV, and MTV. The service will debut on two new handsets, the LG Vu and the Samsung Access. It will also add a pair of exclusive channels yet to be named.”
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Social Applications: monetizing the intersection of Advertising and Technology
Posted on March 31, 2008 by Melissa Worden
Social Applications: monetizing the intersection of Advertising and Technology
"At first, Social Applications might not seem as appealing as widgets to an advertiser, as the interaction is consumer-with-consumer instead of consumer-with-brand. But the longer view reveals a huge opportunity for brands. Enabling genuine social interaction can be as rewarding to a brand as entering into individual dialogues with customers. The challenge of scale is easily overcome, and the social context casts a warm glow over the underwriting advertiser.”
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Bad to worse for newspapers
Posted on March 31, 2008 by Melissa Worden
"Ken Doctor, a newspaper analyst with Outsell, Inc., summarized the situation. “Given the high rates they charged in print, and that over 90% of their revenue is still in print, even if they could get the growth rate back up to 25% or 30%, they still won’t be able to make up for these losses,” he said–thus, the outlook is grim. “These companies are going to get much smaller, with fewer employees, producing less content, both online and in print. The real question is: can they even stabilize at any point in the near future?”
To stem the tide of losses, Doctor said newspapers need to invest heavily in boosting the kinds of news content that are proving most popular on the Web, including business, health, and travel–especially with online video if possible. “That’s where you’ll get the most bang for your buck,” according to Doctor, who said CPMs for online video business news are now around $50 dollars.”
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