Why ‘08 isn’t mobile’s year — again
Posted on March 31, 2008 by Melissa Worden
Why ‘08 isn’t mobile’s year — again
" … five reasons why — and five fixes that could make 2009 the year the channel becomes really, truly, we’re-not-joking meaningful."
Tags: mobile, social networks, good reads | Leave a Comment
More than 100 staffers take Newsweek buyout
Posted on March 31, 2008 by Melissa Worden
More than 100 staffers take Newsweek buyout
"The departure of so many senior staffers at once—all of them are expected to be gone by the end of this year—will mean the loss of much of the magazine’s institutional memory, as well as many of its most talented writers and editors. All of the chief researchers are also leaving, including Nancy Stadtman, Ray Sawhill and Ray Anello, and their positions may be eliminated.”
Tags: industry news, future, good reads | Leave a Comment
Yahoo launches ‘Shine’ for women
Posted on March 31, 2008 by Melissa Worden
Yahoo launches ‘Shine’ for women
"With Shine, Yahoo plans to expand its offerings in parenting, sex and love, healthy living, food, career and money, entertainment, fashion, beauty, home life, and astrology."
Tags: online journalism, good reads | Leave a Comment
Why do you Tube?
Posted on March 30, 2008 by Melissa Worden
A project for a Digital Ethnography class during the spring 2007 semester Kansas State University asked “Why do you Tube?” Here’s a text roundup of their findings:
Out of 370 people,
>> 1% say they hate it.
>> 5% say they escape reality.
“You’re escaping to other people’s realities so you aren’t completely losing yourself in fiction.”
>> 12% say they’re addicted
>> 16% say they want to be famous.
>> 17% sat it’s authentic.
>> 19% say they’re bored.
>> 25% say to be creative.
>> 33% say to express themselves.
>> 41% like watching
“It’s slightly voyeuristic. It allows you to watch other people without staring at them or making them uncomfortable.”
>> 43% say it’s fun
>> 61% say to connect … to old friends, to help a neighbor, to share ups and downs, to encourage each other.
Watching this video reinforces how personal YouTube is — the reason cited most that people do it, is to connect. How do they connect? They talk to the camera. It’s a talking head. They’re having a conversation with the person, whoever it is, on the other side of that monitor.
Interesting, isn’t it, that a lot of newspaper video takes pride in not having a talking head?
Tags: video spotlight | Leave a Comment
NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years
Posted on March 28, 2008 by Melissa Worden
NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years
"There are signs that online revenue is beginning to slow as well. Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it jumped 31.4% to $2 billion."
Tags: good reads | Leave a Comment
NAA: Newspapers see biggest ad revenue plunge in more than 50 years
Posted on March 28, 2008 by Melissa Worden
NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years
Oh dear.
"There are signs that online revenue is beginning to slow as well. Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it jumped 31.4% to $2 billion."
Tags: advertising, future, good reads | Leave a Comment
YouTube to Offer Users ‘Insight’
Posted on March 28, 2008 by Melissa Worden
YouTube to Offer Users ‘Insight’
Google has introduced a new, free tool to YouTube that will provide those who post video clips on the mega-popular site–whether they are semiprofessionals or media conglomerates–with deeper insights into when, where and how often their video clips are v
Tags: good reads | Leave a Comment
The Top 5 Ways Smart People Use Twitter | 901am
Posted on March 28, 2008 by Melissa Worden
The Top 5 Ways Smart People Use Twitter | 901am
Tags: good reads | Leave a Comment
The top 5 ways smart people use Twitter
Posted on March 28, 2008 by Melissa Worden
Do you Twitter?
Says Sharon Sarmiento: “Like cell phones, email, and blackberries, Twitter is a tool that can either add value to your working life or become the perfect interruption machine, depending on how well you use it.”
Here are her top 5 smart uses of Twitter:
1. Marketing and Communication.
2. Microblogging.
3. Business Networking.
4. Breaking news & getting scoops.
5. Streamlining your electronic inboxes.
And here’s a video explainer of “Twitter in plain English”:
OK, I’ll give it a try.
Tags: social networks, good reads | Leave a Comment
The Santa Barbara Independent Ted Baxter, R.I.P.
Posted on March 28, 2008 by Melissa Worden
The Santa Barbara Independent Ted Baxter, R.I.P.
Tags: good reads | Leave a Comment
Currently reading
-
I am melissaworden on del.icio.us.
Add me to your network
