10 commandments of journalism
Posted on March 28, 2008 by Melissa Worden
Charles Donelan summarized his experience at the Nieman Conference on Narrative Journalism in Boston March 14-16. It’s a good read.
He particularly liked listening to Marcus Mabry, the international business editor of the New York Times, who shared his 10 commandments of journalism:
1. Come alone to your keyboard
2. Follow where your reporting leads
3. Don’t become a tool of someone else’s score settling
4. Know when you are writing for
5. Be prepared to be unknown
6. Write everyday
7. Don’t only write
8. Don’t lose yourself
9. Luxuriate in language, but not too much
10. All good writing is narrative writing
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The Merc Has It (Mostly) Right. So Of Course Reporters Are Pissed
Posted on March 28, 2008 by Melissa Worden
The Merc Has It (Mostly) Right. So Of Course Reporters Are Pissed
"We live in an ever-changing world. While I recognize the the management at most newspapers (everywhere really) leaves something to be desired, that doesn’t give reporters the right to reject change because they don’t like it. It’s not the marketing
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How are you dealing with change?
Posted on March 28, 2008 by Melissa Worden
The Merc Has It (Mostly) Right. So Of Course Reporters Are Pissed
An interesting take on the memo posted by San Jose Mercury News Executive Editor Dave Butler and the responses to that post:
"We live in an ever-changing world. While I recognize the the management at most newspapers (everywhere really) leaves something to be desired, that doesn’t give reporters the right to reject change because they don’t like it. It’s not the marketing department that changed the world. It’s not the bean counters.
It’s the Internet. The sooner you come to grips with this, the better — and easier — your job will be.”
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Google search within search box hurts affiliates, says IDC
Posted on March 27, 2008 by Melissa Worden
Google search within search box hurts affiliates, says IDC
"… with Google’s new destination search tool, as Feldman calls it, searchers may conduct follow-up searches without leaving Google.com, and that means any ad revenue generated by this second search goes to Google. "
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Finding political news online, the young pass it on
Posted on March 27, 2008 by Melissa Worden
Finding political news online, the young pass it on
"According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well — sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and
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Inside The GPhone: What to expect from Google’s Android Alliance
Posted on March 27, 2008 by Melissa Worden
Inside The GPhone: What to expect from Google’s Android Alliance
"While the GPhone won’t be revolutionary — the very existence of the Alliance implies it’ll use currently available technologies — it will connect the pieces in pleasantly new ways. Expect the GPhone to be a handset in Web 2.0 clothing, with a friendlie
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MySpace and friends need to make money. And fast.
Posted on March 27, 2008 by Melissa Worden
MySpace and friends need to make money. And fast.
"Social networking was supposed to be the Net’s next rocket to riches. But many social sites are having trouble capitalizing on their audiences, and it’s looking like the convivial atmosphere that promised to boost the value of commercial messages may act
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Maybe it is time to panic
Posted on March 27, 2008 by Melissa Worden
From AJR:
"No wonder journalists, who aren’t necessarily all that normal to begin with, react in unorthodox, often contradictory ways, endorsing change but clinging to old ways, cynical on the outside but altruistic at heart.
This duality, and the perseverance it breeds, may well save them in the end. The tough part is that, for now, they’re acting a lot like a nervous puppy about to be loaded into the family van.
Are we going to the park to play, or to the vet to get those shots?
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What’s more important: Reach or relationships?
Posted on March 27, 2008 by Melissa Worden
What’s more important: Reach or relationships?
“Impressions are about reach. You’re buying reach on broadcast. Broadband gives us the chance to build relationships rather than reach. Relationships, as we all just agreed, are built through time-spent together. "
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Mobile ad spending projected to top $19B by 2012
Posted on March 27, 2008 by Melissa Worden
Mobile ad spending projected to top $19B by 2012
"A breakthrough mobile app would also have to include some type of social element–since cell phones are, at the core, communication devices. "Then you get that killer consumer experience where people are going to dive in," du Pre Gauntt said."
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