Google’s search-within-search feature alarms some
Posted on March 25, 2008 by Melissa Worden
Google’s search-within-search feature alarms some
Is your Web site keeping an eye on this? It could take away a lot of your page views:
"The problem, for some in the industry, is that when someone enters a term into that secondary search box, Google will display ads for competing sites, thereby profiting from ads it sells against the brand. The feature also keeps users searching on Google pages and not pages of the destination Web site.
Analysts generally praise the feature as helping users save steps, but for Web publishers and retailers, there are trade-offs. While the service could help increase traffic, some users could be siphoned away as Google uses the prominence of the brands to sell ads, typically to competing companies.
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Saks adds streaming video to online catalog
Posted on March 25, 2008 by Melissa Worden
Saks adds streaming video to online catalog
"We’ve been thinking about how to take catalogs to the next level," said Denise Incandela, president of Saks Direct. "People have been seeing a deterioration in direct mail catalogs, and so we put a lot of thought to how we can combine our catalogs with the Internet, and make it much more like interactive TV.”"
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Savvy shoppers up the retail ante
Posted on March 25, 2008 by Melissa Worden
Savvy shoppers up the retail ante
So this is good for retail marketing, obviously, but something to keep in mind for newspapers, too. Readers are using the Web not just for news updates but as a resource, too. Best to get that local info up to date.
"The study of the online shopping behavior of some 1,000 consumers found that they spend a substantial proportion of their total shopping time scouring the Web for product information, buying guides, opinions and reviews of the products they wish to buy."
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Google’s play for broadcast ‘White Space’
Posted on March 25, 2008 by Melissa Worden
Google’s play for broadcast ‘White Space’
Says MediaPost: "The move is consistent with Google’s mission statement to help manage "the world’s information," and to utilize super technology to do it, and reinforces Google’s commitment to move beyond its core competency of online search into a broad and ubiquitous communications infrastructure.”
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CNN ’superstar’ speaks at Flagler
Posted on March 18, 2008 by Melissa Worden
CNN ’superstar’ speaks at Flagler
"There are so many avenues where we put our journalism radio, TV, podcasts and blogs (that) what suffers is reporting," Candy Crowley said to an overflow audience of Flagler students celebrating Communications Week 2008. "You almost don’t have time to fig
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Online games by the hundreds, with tie-ins
Posted on March 18, 2008 by Melissa Worden
Online games by the hundreds, with tie-ins
Users want to participate. "Studies show that one-third of Internet users play online games at least once a week. Millions of children and teenagers play games on sites like Addicting Games, Miniclip Games and Disney.com, and social networking sites like
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Apple snags 14 percent of US-based PC retail sales in February
Posted on March 18, 2008 by Melissa Worden
Apple snags 14 percent of US-based PC retail sales in February
"The results represent 60 percent unit growth and 67 percent revenue growth over the same period one year ago. At the same time, overall US PC retail shipments grew just 9 percent on a 5 percent increase in revenues. "
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Viewers want control of their video
Posted on March 17, 2008 by Melissa Worden
Viewers want control of their video
"Consumers are increasingly controlling their media experiences; currently, 25 million households in the U.S. have a DVR, and that number is expected to increase to 40 million by 2011, according to Magna Global. Technology — including the Internet, the
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Analysis: State of the Media 2008
Posted on March 17, 2008 by Melissa Worden
Analysis: State of the Media 2008
Says Rick Edmonds: "The heart of the problem, especially for newspapers, is not loss of audience but "a broken economic model — the decoupling of advertising and news," the report finds. "Advertisers are not migrating to news Web sites with audiences, an
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Analysis: State of the News Media 2008
Posted on March 17, 2008 by Melissa Worden
Analysis: State of the Media 2008
Says Rick Edmonds: "The heart of the problem, especially for newspapers, is not loss of audience but “a broken economic model — the decoupling of advertising and news,” the report finds. “Advertisers are not migrating to news Web sites with audiences, and online, news sites are already falling financially behind other kinds of Web destinations.” “
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